Zizek : Quiet Slices of the Peace Camp

Ziabari : Waging War Against The Wrong Country

Wright : Litvinenko was MI6 Agent


Wilhelmson : Sad Story from Sweden

Wilhelmson : Revoking Israel UN Membership

Wilhelmson : Forum for Living History

Whitney : Why CFR Hates Putin

White : The Usury Paradigm

White : Ezra Pound American Giant

Weiss : Out From the Shadows

Weiss : Elders of Zion to Retire

Weir : Israeli Organ Harvesting

Webster : Israel Lobby in Britain

Weber : Why Judaism is Not Like Other Religions

Watson : War on Shampoo

Walt : Attacks From Ideological Opponents

Wall : Zionists Freeman Robinson

Wall : Who Gave Bibi Permission

Wall : Man Kills His Parents and Begs for Mercy Because He Is an Orphan

Wall : Joe Biden in Israel

Wall : Israels Trauma Trail

Walberg : To Leave and yet Stay

Walberg : Stars and Stripes

Walberg : Review of Al Azmeh Against Culture

Walberg : Return of the Repressed

Walberg : Requiem For An Overweight

Walberg : Recess Games

Walberg : Publish and Perish

Walberg : Prison of Nations

Walberg : Power Behind Throne To Be

Walberg : Political Poison

Walberg : New Auschwitz

Walberg : Muslims and Jews

Walberg : Masters of Discourse

Walberg : Israel In Canada

Walberg : Georgia Attacks South Ossetia

Walberg : Freeman and the Lobby

Walberg : Defining Diplomacy

Walberg : Cakes Not For Eating

Walberg : Bushs Divine Comedy

Valenzuela : Untermensch Syndrome

Uhler : Protocol of the Elders

Tucker : Open Letter to Uri Avnery Noam Chomsky and Jimmy Carter

Tillawi : Nice Soldiers Die First

Tibbs : Interview With Stuart Littlewood

Stone : Robinson Investigation and Protest

Spritzler : Why They Voted

Spritzler : They Destroy Our Society

Spritzler : Anti Gentilism

Spritzler : A New Way For Israel

Sniegoski : Transparent Cabal Smeared

Sniegoski : Israel Nukes Obama

Sniegoski : Gaza Resolution Illustrates Power of Israel Lobby

Sniegoski : Anti War in the Age of Obama

Smith : Illegal Settlements in America

Singh : Gandhi and US Israel

Sharon : The Complete Guide to Killing Non Jews

Shamir : Zionist Crook

Shamir : Yiddishe Medina

Shamir : Yeti Riots

Shamir : Wrong Lizard

Shamir : Wiki Chaos Controlled

Shamir : Walking About Jerusalem

Shamir : Translating the Bible into Hebrew

Shamir : Third Force

Shamir : The Snatch

Shamir : The Rise and Rise of the Neocons

Shamir : The Poverty of Racialist Thought

Shamir : The Man Who Stayed Away

Shamir : Texas Body Snatchers

Shamir : Talmud Impaled

Shamir : Slow Down

Shamir : Shamir in Italy

Shamir : Shadow of Zog

Shamir : Seven Lean Kine

Shamir : Self Determination

Shamir : Secularism

Shamir : Scorpion Logic

Shamir : Say Not Fatah

Shamir : Sages Rule

Shamir : Russias Daring Vote

Shamir : Russian Intifada

Shamir : Right Ho Lobby

Shamir : Return of the Body Snatchers

Shamir : Resurrection Sunday Blessings

Shamir : Regards from Ankara

Shamir Readers : Zionist Takeover of Italy

Shamir Readers : Top Stories February 2008

Shamir : Reading Douglas Adams in Yanoun

Shamir Readers : Should The Jews Be Deported

Shamir Readers : October Omnibus 2007

Shamir Readers : March Omnibus 2007

Shamir Readers : February Omnibus2 2008

Shamir Readers : February Omnibus 2008

Shamir Readers : Christmas Songs

Shamir Readers : August Omnibus 2007

Shamir Readers : August News 2007

Shamir Readers : About Ron Paul

Shamir Readers : A Letter From A Catholic Friend

Shamir : Rape of Dulcinea

Shamir : Pope Not Welcome

Shamir : Peter Edel On Zionism

Shamir : Pakistan in Turmoil

Shamir : Our Congratulations to the People of Turkey

Shamir : Oscar for Obama

Shamir : Obama Lynching Party

Shamir : No War For Heroin

Shamir : Not Only About Palestine

Shamir : No Deal

Shamir : Noam Chomsky and 911

Shamir : Merry Christmas 2007

Shamir : Mauro Manno is gone

Shamir : Mahler In Vanity Fair

Shamir : Madoff Affair

Shamir : Lead Rains of Gaza

Shamir : Keep Shining Cuba

Shamir : Kashmir

Shamir : July Thunder

Shamir : Jews Can Be Trouble

Shamir : Island of Faith

Shamir : Interview with Sweden

Shamir : India Comeback

Shamir : In Defense of Prejudice



Find More Articles By Shamir

Slow Down

Israel Shamir

The world is ill; it is running a high fever. Global warming is just a metaphor for this febrile life we lead. The first thing is to lower the temperature –  to cool it.

While Obama’s team and their peers all over the world try to stimulate consumption and encourage growth by making credits cheaper and by titillating us with glossy pictures of new cars, phones, kitchen appliances and attractive females, we should take the opposite direction: that of reducing temptation. Let us remain blissfully ignorant of wonderful opportunities to update our present arsenal of appliances. 

The temptations we ask our Lord to lead us not into are daily promoted by the advertising machine, and they cause the neurosis and the anxiety from which we are suffering. There is a secondary but equally evil product of advertising, and that is the fuel for business-dependent consumption- oriented tempting and titillating media.

Media has an important and positive function to perform: namely, it helps people to exchange their views and form their own opinions. Media is also a great entertainer, and that is also good.

While the positive qualities of the media should be preserved, the deadlock of business, consumption and titillation should be broken. Ultimately, this can be achieved by banning advertising altogether,just as we banned tobacco advertising. However, a first step can be less drastic, and it can be achieved without great social changes, by separating content and advertising. Newspapers and magazines should choose whether they want to publish content – opinions, stories, news – or advertising. If you publish advertising, you may not add content; if you publish content, you may not run advertising.

Advertising media should be treated as pornography, banned from the public space, to be sold separately in brown-paper envelopes. We can learn from Thailand, where cigarettes are legally sold under-the-counter to demanding customers but never displayed openly. Advertising is more dangerous than tobacco, for it causes anxiety, envy and a feeling of failure in the millions unable to buy the latest Jaguar. 

This approach  will break the unhealthy connection between business and the formation of public opinion. Content media will be free to entertain us and to offer its tribune to writers and thinkers, without needing to seek the approval of a media baron. This will restore positive feedback between audience and media. Such  feedback once allowed left-wing media to exist and prosper, but despite their great number of copies in print, they eventually died out: – they could not compete with the advertisement- carrying papers of the media moguls. Thus, in Israel, left-wing Davar and Al Hamishmar succumbed while barons’ papers Ha'aretz, Yediyot and Maariv survived. In England, the only Left paper died out, though its circulation was four times bigger than that of its competitors, because business did not want to give its ads to it. So after the freedom of the media is achieved, we can expect to read a greater variety of opinions, not only those vetted by the rich.

Eventually advertising, and its PR variant, can be limited to such an extent that not a single unwilling person will be exposed to the temptation to consume, to buy, to rent, to get a loan, to sell or to any other business-related activity. 

This will signify a turn away from a society of consumers to a society of producers. Almost all of us are producers AND consumers; but nowadays our producing hypostasis is subservient to the consuming one. Consumer-based media despise the producer. They speak neither of nor to the honest worker; preferring instead to dwell on the conspicuous consumption of a Paris Hilton. But we want to live in a society where a Paris Hilton will be proud of her creative work, not of her ability to eat, drink and suntan. 

This would signify our turn from a nature-destroying society to a society at peace with nature. If the stimulation of consumption continues apace, we'll eat our planet up within one century, probably less. By giving up growth we'll find homeostasis. 

This will also signify a turn away from a Jewish-inspired to a Christian-based society. Many critics of Jewish morals, of Jewish influence and of Jewish predominance in media are happy just to point out the disproportionate Jewish presence in this or other important field of human activity. They offer no way out of this  but a crude racialist replacement of Jews by Gentiles. This won’t do because Gentile-owned media will copy-cat Jewish practices. It might be good enough for racialist “whites” who eye some mythic genetic pool advancement, however, we want more. We want the victory of the  Christian spirit, not that of “Christian” flesh because for us, ‘Jewish’ and ‘Christian’ are not racial but spiritual antonyms.

Is such a society possible? Absolutely. European and American society became ensnarled by the advertising and consumption trap quite recently, less than three hundred years ago. This process was described by Werner Sombart, the German Marxist of early 20th century, as “a struggle between two –  Jewish and Christian – outlooks, between two radically differing — nay, opposite — views of economic life.” His predecessor Max Weber had pointed out the Protestant roots of capitalism. Sombart corrected Weber by noticing the Jewish influence which formed real capitalism.

He saw early, pre-Jewish capitalism as basically Christian society seeking fairness and harmony. In this Christian ethics-based society all forms of advertising were forbidden, as they were considered unfair. “Commodities were produced and bought and sold in order that consumers might have their wants sufficiently satisfied. On the other hand, producers and traders were to receive fair wages and fair profits. What was fair, and what sufficient for your need, tradition and custom determined. And so, producer and trader should receive as much as was demanded by the standard of comfort in their station in life.”

This is a far cry from today’s society where there is no connection at all between the wages of the producer and the profit of a trader and middleman. We now consider competition  benevolent, for we were told that it is good for the consumer. But is it good for a producer whose income is constantly undermined by competition? We pay less for an appliance because of competition, but our wages are also pushed down by competition, as our labour is also a sort of commodity. Immigration creates a permanent downward push on our wages and an  upward push for labour competition. In the most successful, solidarist and least Judaised countries – Sweden and Japan – there is little if any competition, whether for labour or for commodities. In pre-Jewish European society competition was frowned upon. Traders did not compete: they fixed prices and waited for customers. 

“To take away your neighbour’s customers was contemptible, unchristian, and immoral. A rule for “Merchants who trade in commodities” was: “Turn no man’s customers away from him, either by word of mouth or by letter, and do not to another what you would not have another do to you.” In the 18th century, in the London of Defoe and the Germany of Goethe, it was not considered proper for a shopkeeper to “dress his window tastefully, to advertise his business or to praise his wares… To praise your goods or to point out wherein your business was superior to others was nefarious. But the last word in commercial impropriety was to announce that your prices were lower than those of the man opposite.” 

Sombart concludes: “to make profit was looked upon by most people throughout the period as improper, as 'unchristian'”. Jews did not agree with such norms. To them, profit justified everything. “Jews were never conscious of doing wrong, of being guilty of commercial immorality. They were in the right; it was the other, Christian outlook that was wrong and stupid in their eyes. The Jew is more of a business-man than his neighbour; he recognizes, in the true capitalistic spirit, the supremacy of gain over all other aims.”

“The Jewish claim to be the fathers of modern advertising is well established. A very old advertisement in the United States — whether the oldest I cannot say — appeared on August 17, 1761, in the New York Mercury, as follows: “To be sold by Hayman Levy, in Bayard Street, Camp Equipages of all sorts, best soldiers’ English shoes . . . and everything that goes to make up the pomp and circumstance of glorious war.” Finally, the Jews are the founders of the modern Press, i.e., the machinery for advertising, more especially of the cheap newspapers.” 

This was the end of free thought: only writers approved by wealthy advertisers could be published. After a small Californian newspaper, The Coastal Post, published my article in defence of President Carter, there was a drive by Jewish organizations to stop the  flow of advertising to the newspaper. In a short time, the newspaper was forced to repent. Many writers were seduced into obedience. In that short time, freedom of the press was conquered.

While stopping advertising, we should also stop hidden advertising. Stock market reports are a form of advertising, for it mentions certain companies and their products, and even worse, it attracts people to gamble on shares and currencies. It would be good to get rid of the stock markets completely, but as a first step, let us just treat all information about the markets as advertising, making it available only to those who actively seek it while protecting the majority from exposure to it. Stock markets should be open just one day a week, as is already the case in some countries, until the public is weaned from frenetic “business activity”.


We may look with some nostalgia at the experience of the Soviet Union, a utopia of little or no advertising, of producer-centered media. In the Soviet Union, a nice girl like Paris Hilton would be deported to a village one hundred miles away from the big city for re-education in a factory or on a farm; she would not re-educate us and our children. A Russian-made appliance could serve its owners for twenty to thirty years. Soviet citizens were not pushed to consume. Instead, they were called to work and to improve themselves by study. The lack of sophistication of the Soviet elite eventually effected the collapse of this utopia, but for the 18 years since its demise the residual achievements of Soviet education in its universities, opera houses and classic orchestras, in software-writing and in free thought still empower and inspire the West. 

Donate $100 To Shamir Now!
Click here to join shamireaders
Click to join shamireaders